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Content marketing is a form of advertising that provides relevant information rather than directly promoting a product or service. Providing content that is valuable and relevant to your audience will create brand awareness and customer loyalty, which ultimately lead to customer action. Content marketing can include blogs, videos, social media, newsletters and more. At ISJ Media we will research your target audience to determine what topics they are interested in, which method(s) they are most likely to respond to. We can then create a content marketing plan customized for your company’s goals.